Treat the two fairs as distinct appointments
Frieze London and Frieze Masters are within walking distance in Regent’s Park, but each has its own exhibitors, pace and entry rules. Allocate separate time blocks and verify current hours.
Use sections to narrow the search
The main galleries, curated sections and special projects answer different questions. Choose a short list tied to artists, institutions, markets or relationships that matter to the visit.
Build the diary around confirmed access
Preview, member and public entry conditions change by day and edition. Use the time printed on the current pass and avoid promising attendance at an invitation-only moment without confirmation.
Leave room for London beyond the tents
Museum openings, gallery programmes and independent events spread across the city. Group them geographically and allow for travel rather than treating every invitation as adjacent.
Make meetings useful
A concise introduction should state who is meeting, why now and what a useful next step could be. Keep notes on works discussed, people introduced and requested follow-up.
How ICON IMAGE Private Access supports participation
Private Access can prepare a priority list, coordinate introductions and guest schedules, and manage changes across the fairs and the wider week.