The confirmed format
The organiser lists four show days at the Palais des Festivals in Cannes and describes pre-scheduled appointments, education, networking and industry events as central elements.
Choose the correct participation route
Travel brands can consider exhibiting, qualified luxury travel advisors can apply as buyers, and relevant media can use the press route. Each route has separate eligibility and obligations; a general visit does not replace approval.
Build meetings around a precise brief
Hotels, destinations, experience operators and advisors should define target markets, product fit and the decision they want from each appointment. A short evidence pack is more useful than a broad corporate presentation.
Use the Cannes calendar carefully
The official show and independently organised receptions compete for attention. Protect confirmed appointments, allow movement time and verify the host, venue and guest terms before accepting side invitations.
Coordinate executives and press separately
Commercial meetings, media interviews and hosted moments have different preparation. Assign owners for product facts, rates, partner follow-up, spokesperson briefing and post-show action.
How Access supports professional participation
Access by ICON IMAGE can coordinate an approved participant’s schedule, executive introductions, guest movements, meeting materials and private brand activity. Accreditation and admission remain subject to organiser rules.