Begin with the organiser’s confirmed facts
Pitti Immagine lists the dates, Fortezza da Basso and Dunhill’s guest-designer role. Show times, invitations and individual events should still be checked against the current programme.
Plan by commercial objective
Separate wholesale appointments, brand discovery, press meetings, partnerships and private presentations. Buyers should arrive with category gaps, price architecture and market requirements already defined.
Protect movement time inside Florence
The fair, hotels, showrooms and evening events create a distributed programme. Use precise meeting points and avoid treating a city invitation as if it were included in the exhibition badge.
Prepare concise brand evidence
A useful buyer or partner brief includes distribution, sell-through context, production capacity, delivery windows and territory. Editorial storytelling should support rather than replace commercial facts.
How Access helps
Access can coordinate menswear introductions, buyer schedules, guest communication, presentation planning and Florence logistics around Pitti Uomo.