Define the travel trade question
Set the source market, customer, season, product and decision required. This narrows a very broad exhibitor field to the organisations that can affect the route to market.
Prepare buyer and supplier briefs
State capacity, rates or commercial model, territories, service standards and decision authority. Share only the material needed for the first conversation.
Use the programme selectively
Choose sessions that inform live negotiations or market choices. A full conference diary can crowd out the appointments that justify attendance.
Separate media and trade activity
Destination stories, executive interviews and announcements need factual materials and scheduled spokespeople. Keep editorial outreach distinct from sales meetings.
Close the follow-up loop
Record requested documents, owners and dates after each conversation. Send agreed material while the context remains fresh.
How Access supports WTM London
Access by ICON IMAGE can coordinate confirmed participation, buyer and partner appointments, guest schedules, media activity and professional hosting in London.