Confirmed dates and venue
The Grimaldi Forum Monaco lists SPORTEL Monaco from 19 to 21 October 2026. The official SPORTEL site carries the same dates and describes the event as its sports content, media rights and technology convention.
The timing is now immediate: the convention begins on Monday, two days after this article’s publication. Participants should rely on current organiser communications for registration, collection and programme details.
A meeting point for the sports business
The venue describes the convention as a gathering for media-rights holders, broadcasters, OTT platforms, federations, esports, sports betting, technology providers, marketing teams and communications professionals.
That mix matters because rights, distribution, fan experience, sponsorship and technology are increasingly negotiated across the same commercial ecosystem. The exhibition and meeting programme give companies a compact setting in which to compare potential partners and market priorities.
The theme is the future of sports media and technology
SPORTEL presents the 2026 edition under the theme “Unlocking the Future of Sports”. Its published programme addresses the changing global sports ecosystem through conference sessions, business meetings and technology demonstrations.
The official framing includes traditional sport as well as virtual sport, esports, sports betting and immersive technologies. International brands can therefore assess not only media inventory but also the tools and formats shaping audience relationships.
A new CMO Brand Programme
SPORTEL has introduced its first CMO-focused networking and content experience for 2026. The organiser says it is designed to connect registered participants with a selected group of international chief marketing officers interested in sport, sponsorship and innovation.
The programme is being delivered in collaboration with Qualcomm Technologies. SPORTEL states that the CMOs are selected and hosted by the organiser, while registered participants may join designated moments through a paid add-on, subject to availability.
Sponsorship value is a central question
The CMO programme includes a discussion on sponsorship data and a panel on extracting value from sponsorship across technology, data and total video. Published questions include media-exposure valuation, activation across consumer touchpoints and demonstrating the investment case to a board.
This makes the programme relevant beyond sports-rights specialists. Brand leaders, agencies, technology companies and measurement providers all need a shared evidence framework for deciding what a partnership contributes.
The conference programme extends beyond brand marketing
The 2026 schedule combines sessions on rights, content, audience behaviour and sportstech with the Pitch Perfect Innovation Contest. The format gives emerging technology propositions a place alongside established companies and rights owners.
Visitors should review the current session page before fixing meetings around a talk. Programme locations and timings are controlled by the organiser and may change.
Why the event matters to international executives
SPORTEL brings decision-makers from interconnected parts of the market into one venue. A rights owner can meet broadcasters and technology suppliers; a brand can compare sponsorship, content and measurement approaches; a platform can discuss distribution and audience growth.
The commercial value depends on preparation. Executives need a small number of relevant meetings, an agreed brief for each conversation and time to review what they learn before the next commitment.
Build a precise meeting plan
Separate confirmed appointments from people the team hopes to meet. For each meeting, record the decision sought, participants, evidence to bring, confidentiality boundary and follow-up owner.
Leave enough space between sessions for movement through the Grimaldi Forum and for conversations that run over. A full diary is less useful than a schedule that protects the highest-value discussions.
Keep organiser-controlled access clear
Registration, programme add-ons, invitations and access categories remain subject to SPORTEL’s current terms and availability. The existence of a meeting request or client programme does not create admission to an organiser-controlled area.
Use the official SPORTEL site and participant account for current instructions. Do not rely on a previous edition’s badge route or a third-party description of access.
Coordinate communications during the convention
Assign one contact for diary changes and give every participant the venue, arrival time, meeting point and escalation route. Keep private mobile numbers and sensitive documents within the smallest operational group.
After each meeting, record the decision, evidence requested and next action in a short shared note. This turns a busy three-day convention into accountable business development.
Professional participation in Monaco
Access by ICON IMAGE can coordinate an executive meeting plan, participant briefings, representation and a related client programme around confirmed official participation at SPORTEL Monaco.
Registration, programme access and invitations remain solely subject to the organiser. A useful brief includes the participant list, commercial priorities, confirmed access, existing appointments and representation requirements.
Discuss a SPORTEL Monaco programme
Share confirmed participation, executive roles and meeting priorities. We can structure the professional programme without promising admission or invitations.
Official sources
Information checked on 17 October 2026. Dates, programme details and availability remain subject to the organiser’s current official information.